A client asked that we not start a new campaign this week until the Mercury Retrograde is done. I didn’t really know what she was talking about and laughed but then asked, really? She said that it was just a joke but I curious so I decided to look up what a Mercury Retrograde is.
Lo and behold it does affect PR! I got referred to the Astrology Zone by Susan Miller to get some information on retrogrades in general. http://www.astrologyzone.com/forecasts/mercury.html
Susan Miller explains that the retrograde is when Mercury appears to move backward in the sky. This is due to Mercury having a closer and faster orbit of the sun. About 3 to 4 times a year Mercury speeds past the Earth icausig these retrogrades. I have seen the backward movement of Mercury before and it was pretty cool just didn’t know it has a name.
But what does this have to do with PR? During a retrograde Mercury is said to be “sleeping” and the areas Mercury governs are free from it’s control. Among the things it governs are communication, contracts, listening, speaking, negotiating, and selling. Sounds like a lot of stuff that has to do with PR but we’re not done. Also included under this planet's domain are all types of code, including computer codes. Susan says “When this planet retrogrades, these areas tend to get scrambled or spin out of control.” So as they spin out of control she has a few things not to do during a retrograde such as launch a magazine, website, or an advertising or publicity campaign.
Need to get pitch letter out? Better wait until after a Mercury Retrograde.