QuickPost: Marketing's 'Law of One' by Scott McCorkle

This week's QuickPost is from AdWeek: How modern day marketing is using PR, social media, content, and ads to target the individual. The 20th century economy was all about mass. Mass production, mass media, mass consumption, mass transit. In contrast, the 21st century is focused on the individual. This short bit succinctly laying out how marketing has advanced through the years is enough to make this article worth reading. The rest is just icing on the cake.

http://www.adweek.com/news/advertising-branding/3-market-forces-master-pursuit-individual-customer-166847