5(ish) things a company can do to prepare for a new PR firm
The first few weeks of a PR campaign is your essential “ramp-up” period. The the new agency’s team integrates into your company and industry, learning your culture, conducting research, preparing messaging, press and blog lists, and developing press materials. The time spent training and integrating is not time getting you results. There are several steps you can take prior to the agency and their team beginning work with your company to shorten this ramp-up time. You must pr
Robot journalism is here… Is this the end of reporters?
Long-time news leader Associated Press (AP) recently launched their new creation called Robot Journalism, which uses automated technology Automated Insights Wordsmith software to create stories on breaking news and earnings reports. Since initiating this new technology the AP estimates it can now put out 3,000 earnings reports per quarter, up from 300 from the old fashioned, human reporter way, and there are no errors in the automated stories, unlike those written and edited
A new start for the Blog
Here at Maxima PR we have written blogs in the past and a great many for clients. Recently we decided that it was time to clean the slate and start from the beginning on a new blog with the launch of a new web design. We will be covering topics on PR and will be taking a special focus on all things Social Media. We look forward to the interactions with those in the PR field, our customers, and those soon to be customers (that's everyone else in our book).
